Objective.
Decisive.
Accountable.
Pioneering a new service-based, partnership approach in Media.
We provide clear communication, tailored direction and exceptional service designed to empower clients as they navigate the complex media landscape.
About Us
Vector Media acts as a compass for our clients.
Every marketer faces complex multi-path challenges and those claiming simple answers underestimate today’s realities. We understand the journey from challenge to success requires comprehensive outcome forecasting.
We provide clear communication and tailored direction designed to empower them as they navigate the rapidly changing complex media landscape.
Unlike traditional models, we operate on a servicebased model that guarantees delivery and performance. This requires a different foundation, commercial structure and operational approach, free from legacy infrastructure, process, and thinking.
Vector Media Services
Direction
- Comms planning
- Media planning
- Media strategy and consulting
Assurance
- Media analysis and review
- Forecast modelling
- Marketing budget setting
Delivery
- Media trading
- Media buying
- Campaign measurement and analysis
Custom Enquiry
For bespoke media challenges or a project with specific requirements, please get in touch.
The Vector Way
> Open
> Ambitious
> Supportive
This means rewarding based on personal goals, achieving client success, securing fair trade deals, and paying freelancers on time!
We ensure this by being present, engaged and relentlessly curious in all our work with our team, clients and partners.
Our Commitment
Client Benefits
Founding Directors
Vector Media is built on a strong, shared belief system, validated by over 50 years of combined experience and over a decade as a dedicated, successful team.
We act as the compass for every client, cutting through the complex media landscape to provide clear direction and objective solutions that drive measurable business success.
We achieve this through exceptional service and clarity of direction, designed to empower our clients.
We are assured in our ability to deliver guaranteed growth, fuelled by our shared values and ambition.
LYDIA MULKEEN
Managing Director
TOM CARTER
Operations Director
SEAN BEAVEN
Commercial Director
KIM DONALD
Financial and
Operations Controller
Lydia Mulkeen
Managing Director I Founding Director
As Managing Director Lydia focuses on directional planning and client success. With 17 years of experience, she specialises in translating complex needs into clear media planning and robust business solutions. Lydia provides the strategic vision that ensures The Vector Way delivers objective, measurable results, transforming client challenges into lasting competitive advantage.
Tom Carter
Operations Director I Founding Director
With 15 years of industry experience, Tom is the Operations Director who leads Vector’s commitment to data integrity and operational efficiency. His core specialisms include Media Operations, data-led activation and the creation of robust measurement frameworks. Tom’s background is anchored by his success establishing the Media Operations function at a leading independent agency, with his expertise now fundamental to the systems that run Vector.
Sean Beaven
Commercial Director I Founding Director
Sean is the Commercial Director, leveraging 20 years of experience to drive superior value and commercial outcomes for clients. He specialises in high-level trading, sharp commercial acumen, and creative trading designed specifically to meet complex business needs. Sean’s track record includes successfully scaling multiple trading and media teams across both personnel and billings.
Kim Donald
Financial and Operations Controller
With over 16 years of media experience, Kim provides functional control over Finance and Business Operations at Vector. She oversees all financial structures, including payroll, banking, credit control and manages the operational implementation of people-related policies. Kim’s expertise ensures operational integrity and drives sustainability, a focus backed by her Business Sustainability Management accreditation from Cambridge University.
Our commercial model defines the new standard: genuine partnership and complete objectivity.
We design pioneering commercial frameworks, tailor-made to guarantee measurable business growth and mutual success.
“The best advertiser-agency commercial relationships are built on a foundation of trust and transparency, acknowledging the need for both businesses to financially prosper by committing to a remuneration model that drives mutual success”
MediaSense 2024
Client FEEDBACK
“I have worked with the Vector team multiple times, having worked with a raft of agencies, what sets this team apart is firstly getting to know the business needs and objectives.
They take time to get to know both our long term and short term aims, the teams and brief. They also understand how important accurate attribution is and demonstrating strong and fast ROIs in a way far above other agencies I’ve worked with.
I would highly recommend working with Lydia, Sean, Tom and the Vector team!”
CMO, Gaming,
Long-standing valued partner
2025